[ CourseHulu.com ] Linkedin - Marketing Attribution and Mix Modeling番号下载_[ CourseHulu.com ] Linkedin - Marketing Attribution and Mix Modeling番号下载_[ CourseHulu.com ] Linkedin - Marketing Attribution and Mix Modeling下载

[ CourseHulu.com ] Linkedin - Marketing Attribution and Mix Modeling

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种子名称： [ CourseHulu.com ] Linkedin - Marketing Attribution and Mix Modeling
文件类型：视频
文件数目： 21个文件
文件大小： 306.04 MB
收录时间： 2022-3-28 11:54
已经下载： 3次
资源热度： 131
最近下载： 2024-4-18 11:12

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CourseHulu com Linkedin - Marketing Attribution and Mix Modeling

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[ CourseHulu.com ] Linkedin - Marketing Attribution and Mix Modeling.torrent

~Get Your Files Here !/[1] Introduction/[1] Measuring marketing performance.mp410.57MB

~Get Your Files Here !/[2] 1. Multi-touch Attribution Models/[1] Last-click attribution The default model.mp44.28MB

~Get Your Files Here !/[2] 1. Multi-touch Attribution Models/[2] Time decay and conversion lags.mp46.67MB

~Get Your Files Here !/[2] 1. Multi-touch Attribution Models/[3] Linear attribution Treating all touches equally.mp45.09MB

~Get Your Files Here !/[2] 1. Multi-touch Attribution Models/[4] First-click models From awareness to acquisition.mp46.38MB

~Get Your Files Here !/[2] 1. Multi-touch Attribution Models/[5] Position-based models and assigning credit.mp45.13MB

~Get Your Files Here !/[2] 1. Multi-touch Attribution Models/[6] Data-driven attribution and machine learning.mp45.47MB

~Get Your Files Here !/[2] 1. Multi-touch Attribution Models/[7] Click windows and view-through conversions.mp48.1MB

~Get Your Files Here !/[3] 2. Marketing Mix Modeling/[1] Before and after an event Trend analysis.mp412.72MB

~Get Your Files Here !/[3] 2. Marketing Mix Modeling/[2] Linear regression with a single variable.mp416.01MB

~Get Your Files Here !/[3] 2. Marketing Mix Modeling/[3] Variables with positive and negative correlations.mp419.46MB

~Get Your Files Here !/[3] 2. Marketing Mix Modeling/[4] Multivariable regression Building your marketing mix model.mp440.17MB

~Get Your Files Here !/[3] 2. Marketing Mix Modeling/[5] Feature transformation with diminishing returns and adstocks.mp433.47MB

~Get Your Files Here !/[3] 2. Marketing Mix Modeling/[6] Statistical tests to validate your model's accuracy.mp444.28MB

~Get Your Files Here !/[3] 2. Marketing Mix Modeling/[7] Forecasting future scenarios for planning.mp446.1MB

~Get Your Files Here !/[4] 3. Incrementality and AB Testing/[1] AB testing for statistical significance.mp47.39MB

~Get Your Files Here !/[4] 3. Incrementality and AB Testing/[2] Bandit testing Optimizing for results over accuracy.mp410.24MB

~Get Your Files Here !/[4] 3. Incrementality and AB Testing/[3] Geo and lift testing to prove incrementality.mp46.1MB

~Get Your Files Here !/[4] 3. Incrementality and AB Testing/[4] How did you hear about us Surveys and panel studies.mp44.86MB

~Get Your Files Here !/[4] 3. Incrementality and AB Testing/[5] Working with multiple attribution methods.mp47.22MB

~Get Your Files Here !/[5] Conclusion/[1] Continuing to improve your model accuracy.mp46.34MB