03.Social Media Marketing Strategy - TikTok and Instagram Reels/03-Effective Marketing Strategies for TikTok Videos/01-Top strategies for creating effective TikToks.mp455.84MB

01.SEO - Link Building/01-Introduction/01-Grow site traffic with strong links.mp48.63MB

01.SEO - Link Building/02-Link Basics/01-Learn why links are important.mp44.06MB

01.SEO - Link Building/02-Link Basics/02-Discover link analysis tools.mp412.24MB

01.SEO - Link Building/02-Link Basics/03-Understanding link popularity.mp46.51MB

01.SEO - Link Building/02-Link Basics/04-Learning the PageRank algorithm.mp416.27MB

01.SEO - Link Building/02-Link Basics/05-Understanding sitewide authority.mp421.23MB

01.SEO - Link Building/03-Designing Links/01-Discovering important link elements.mp44.77MB

01.SEO - Link Building/03-Designing Links/02-Learning where to place links.mp412.15MB

01.SEO - Link Building/03-Designing Links/03-Creating the perfect link.mp411.69MB

01.SEO - Link Building/04-Building a Link Profile/01-Finding value in link analysis.mp417.95MB

01.SEO - Link Building/04-Building a Link Profile/02-Real vs fake links.mp411.88MB

01.SEO - Link Building/04-Building a Link Profile/03-Grab the low-hanging fruit.mp45.04MB

01.SEO - Link Building/04-Building a Link Profile/04-Local pages and directory links.mp48.05MB

01.SEO - Link Building/04-Building a Link Profile/05-Working with bloggers.mp412.51MB

01.SEO - Link Building/04-Building a Link Profile/06-Creating link bait.mp419.94MB

01.SEO - Link Building/04-Building a Link Profile/07-Social networking links.mp47.02MB

01.SEO - Link Building/04-Building a Link Profile/08-Should you buy links.mp410.83MB

01.SEO - Link Building/04-Building a Link Profile/09-Additional link sources.mp415.65MB

01.SEO - Link Building/05-Conclusion/01-Learn more about link building.mp42.23MB

02.SEO - Videos/01-Introduction/01-Video marketing powerful stuff.mp418.21MB

02.SEO - Videos/01-Introduction/02-The video marketing players.mp45.92MB

02.SEO - Videos/01-Introduction/03-Video in the sales cycle.mp47.58MB

02.SEO - Videos/02-Start with Keyword Research/01-Keyword research.mp43.46MB

02.SEO - Videos/02-Start with Keyword Research/02-Use a keyword research tool.mp46.06MB

02.SEO - Videos/02-Start with Keyword Research/03-Organize keywords.mp45.01MB

02.SEO - Videos/02-Start with Keyword Research/04-Keywords for video.mp46.32MB

02.SEO - Videos/03-Optimizing Video for Rankings/01-Planning your videos with scripting for clicks and attention.mp45.86MB

02.SEO - Videos/03-Optimizing Video for Rankings/02-Integrate keywords into video titles filenames and descriptions.mp47.03MB

02.SEO - Videos/03-Optimizing Video for Rankings/03-Write effective titles.mp49.1MB

02.SEO - Videos/03-Optimizing Video for Rankings/04-Create playlists to increase retention.mp43.15MB

02.SEO - Videos/03-Optimizing Video for Rankings/05-Using subtitles to increase search engine optimization SEO.mp44.36MB

02.SEO - Videos/03-Optimizing Video for Rankings/06-Embed and optimize video on your website.mp44.65MB

02.SEO - Videos/04-Optimizing for Popularity/01-The YouTube algorithm—the rich get richer.mp45.41MB

02.SEO - Videos/04-Optimizing for Popularity/02-Popularity factors in YouTube.mp47.3MB

02.SEO - Videos/05-Get More Clicks from Results/01-Clicks and impressions click-through rate CTR.mp44.35MB

02.SEO - Videos/05-Get More Clicks from Results/02-Thumbnail Always create custom thumbs.mp47.11MB

02.SEO - Videos/05-Get More Clicks from Results/03-Nail an introduction that suits your audience.mp43.34MB

02.SEO - Videos/06-Optimizing for Views/01-Category Increase views by getting in playlists and similar content.mp42.57MB

02.SEO - Videos/06-Optimizing for Views/02-Cards Increase your engagement.mp49.35MB

02.SEO - Videos/06-Optimizing for Views/03-End screens Cross-promote your content.mp45.42MB

02.SEO - Videos/06-Optimizing for Views/04-Retention Dont lose your audience.mp44.45MB

02.SEO - Videos/07-Analytics and Measurement/01-Watch time views and retention.mp46.48MB

02.SEO - Videos/07-Analytics and Measurement/02-Demographics and traffic sources.mp45.61MB

02.SEO - Videos/08-Next Steps/01-Next steps.mp44.43MB

03.Social Media Marketing Strategy - TikTok and Instagram Reels/01-Introduction/01-Build a social strategy for TikTok and Reels.mp422.17MB

03.Social Media Marketing Strategy - TikTok and Instagram Reels/02-Short-Form Video in Todays Marketing Landscape/01-Modern digital marketing strategies.mp432.13MB

03.Social Media Marketing Strategy - TikTok and Instagram Reels/02-Short-Form Video in Todays Marketing Landscape/02-The role of short-form video in social media marketing.mp440.48MB

03.Social Media Marketing Strategy - TikTok and Instagram Reels/02-Short-Form Video in Todays Marketing Landscape/03-Techniques to create strong short-form video.mp452.57MB

03.Social Media Marketing Strategy - TikTok and Instagram Reels/02-Short-Form Video in Todays Marketing Landscape/04-Digging deeper TikTok.mp444.44MB

03.Social Media Marketing Strategy - TikTok and Instagram Reels/02-Short-Form Video in Todays Marketing Landscape/05-Digging deeper Instagram Reels.mp420.3MB

03.Social Media Marketing Strategy - TikTok and Instagram Reels/03-Effective Marketing Strategies for TikTok Videos/02-Understanding the TikTok algorithm.mp442.79MB

03.Social Media Marketing Strategy - TikTok and Instagram Reels/03-Effective Marketing Strategies for TikTok Videos/03-Using hashtags effectively.mp437.02MB

03.Social Media Marketing Strategy - TikTok and Instagram Reels/03-Effective Marketing Strategies for TikTok Videos/04-Capitalizing on trends and challenges.mp452.59MB

03.Social Media Marketing Strategy - TikTok and Instagram Reels/03-Effective Marketing Strategies for TikTok Videos/05-Leveraging influencers.mp447MB

03.Social Media Marketing Strategy - TikTok and Instagram Reels/03-Effective Marketing Strategies for TikTok Videos/06-Creating ads.mp433.95MB

03.Social Media Marketing Strategy - TikTok and Instagram Reels/03-Effective Marketing Strategies for TikTok Videos/07-Using other TikTok tools and techniques.mp447.67MB

03.Social Media Marketing Strategy - TikTok and Instagram Reels/04-Effective Marketing Strategies for Instagram Reels/01-Connections between Reels and TikTok strategies.mp433.56MB

03.Social Media Marketing Strategy - TikTok and Instagram Reels/04-Effective Marketing Strategies for Instagram Reels/02-Understanding the unique selling points of Instagram Reels.mp435.06MB

03.Social Media Marketing Strategy - TikTok and Instagram Reels/05-Conclusion/01-Implementing your social strategy for TikTok and Reels.mp417.68MB

04.SEO - Keyword Strategy/01-Introduction/01-Search is life.mp421.22MB

04.SEO - Keyword Strategy/01-Introduction/02-Keywords The foundation of digital marketing.mp46.66MB

04.SEO - Keyword Strategy/01-Introduction/03-Why keywords.mp47.28MB

04.SEO - Keyword Strategy/02-Starting Keyword Research/01-Keywords research shows intent.mp45MB

04.SEO - Keyword Strategy/02-Starting Keyword Research/02-Keywords provide context.mp45.27MB

04.SEO - Keyword Strategy/02-Starting Keyword Research/03-Research the SERPs.mp45.4MB

04.SEO - Keyword Strategy/02-Starting Keyword Research/04-Keyword tools Search engines.mp45.18MB

04.SEO - Keyword Strategy/02-Starting Keyword Research/05-Keyword tools Wordtracker.mp48.39MB

04.SEO - Keyword Strategy/03-Analyzing Keyword Patterns/01-Keyword concepts Long tail and short tail.mp45.59MB

04.SEO - Keyword Strategy/03-Analyzing Keyword Patterns/02-Keyword concepts Plurals.mp47.25MB

04.SEO - Keyword Strategy/03-Analyzing Keyword Patterns/03-Keyword concepts Questions.mp46.25MB

04.SEO - Keyword Strategy/03-Analyzing Keyword Patterns/04-Keyword research Buying cycle.mp46.53MB

04.SEO - Keyword Strategy/03-Analyzing Keyword Patterns/05-Keyword research Observations.mp46.24MB

04.SEO - Keyword Strategy/03-Analyzing Keyword Patterns/06-Keyword research Organize by phrase structure.mp46.59MB

04.SEO - Keyword Strategy/04-Map Keywords across the Customer Lifecycle/01-Use trends data to complete the picture.mp48.85MB

04.SEO - Keyword Strategy/04-Map Keywords across the Customer Lifecycle/02-Apply your data to your website structure.mp47.08MB

04.SEO - Keyword Strategy/04-Map Keywords across the Customer Lifecycle/03-Map your keyword data to a calendar.mp45.93MB

04.SEO - Keyword Strategy/04-Map Keywords across the Customer Lifecycle/04-Present your strategy.mp47.94MB

04.SEO - Keyword Strategy/05-Apply Keywords to Optimize Your Website/01-Start with the page title.mp47.26MB

04.SEO - Keyword Strategy/05-Apply Keywords to Optimize Your Website/02-How search engines display your URLs and page descriptions.mp45.85MB

04.SEO - Keyword Strategy/05-Apply Keywords to Optimize Your Website/03-Optimize primary page structures.mp48.45MB

04.SEO - Keyword Strategy/05-Apply Keywords to Optimize Your Website/04-A word of warning about SEO.mp45.67MB

04.SEO - Keyword Strategy/05-Apply Keywords to Optimize Your Website/05-Take time to optimize the details.mp49.45MB

04.SEO - Keyword Strategy/06-Apply Keywords to Optimize Your Paid Search/01-Maintain keyword groups with specific destinations.mp45.88MB

04.SEO - Keyword Strategy/06-Apply Keywords to Optimize Your Paid Search/02-Build your quality score with keyword themes.mp45.66MB

04.SEO - Keyword Strategy/06-Apply Keywords to Optimize Your Paid Search/03-Utilize negative keywords.mp44.8MB

04.SEO - Keyword Strategy/06-Apply Keywords to Optimize Your Paid Search/04-Target ads and campaigns with keywords Location time and words.mp47.87MB

04.SEO - Keyword Strategy/07-Apply Keywords to Optimize Your Marketing/01-Content marketing Answer questions and anticipate events.mp44.43MB

04.SEO - Keyword Strategy/07-Apply Keywords to Optimize Your Marketing/02-Email Educate and engage the needs of the audience.mp43.27MB

04.SEO - Keyword Strategy/07-Apply Keywords to Optimize Your Marketing/03-Social Engage by knowing the need the time and the language.mp46.28MB

04.SEO - Keyword Strategy/08-Conclusion/01-Dont be fooled by rankings.mp46.15MB

04.SEO - Keyword Strategy/08-Conclusion/02-Next steps.mp49.3MB

05.Marketing Tools - SEO/01-Introduction/01-Develop a professional SEO toolkit.mp414.33MB

05.Marketing Tools - SEO/02-Keyword Research Tools/01-Google Keyword tool.mp414.65MB

05.Marketing Tools - SEO/02-Keyword Research Tools/02-Tools to finding long-tail keywords.mp428.34MB

05.Marketing Tools - SEO/02-Keyword Research Tools/03-Tools to improve content.mp428.41MB

05.Marketing Tools - SEO/02-Keyword Research Tools/04-Keyword ranking tools.mp413.48MB

05.Marketing Tools - SEO/03-Tools to Improving Domain Authority/01-Backlinking tools.mp414.34MB

05.Marketing Tools - SEO/03-Tools to Improving Domain Authority/02-MozBar Chrome tool.mp410.51MB

05.Marketing Tools - SEO/03-Tools to Improving Domain Authority/03-Remove harmful backlinks.mp45.1MB

05.Marketing Tools - SEO/03-Tools to Improving Domain Authority/04-Buzzstream tool.mp412.85MB

05.Marketing Tools - SEO/04-Key SEO Tools/01-Google My Business tool.mp48.64MB

05.Marketing Tools - SEO/04-Key SEO Tools/02-Structured data.mp48.15MB

05.Marketing Tools - SEO/04-Key SEO Tools/03-Speed testing tools.mp412.41MB

05.Marketing Tools - SEO/04-Key SEO Tools/04-Google Alerts.mp46.43MB

05.Marketing Tools - SEO/05-Website Audit Tools/01-Google Search Console.mp46.06MB

05.Marketing Tools - SEO/05-Website Audit Tools/02-Bing Webmaster tools.mp48.24MB

05.Marketing Tools - SEO/05-Website Audit Tools/03-Site audit tools UbersuggestAhrefs.mp416MB

05.Marketing Tools - SEO/05-Website Audit Tools/04-ClickFlow AB testing tool.mp414.63MB

05.Marketing Tools - SEO/06-Conclusion/01-Continue your personal SEO journey.mp411.24MB

06.Google Ads Essential Training/01-Introduction/01-The power of Google Ads.mp426.43MB

06.Google Ads Essential Training/02-Pay-Per-Click Advertising/01-An overview of Google Ads.mp48.66MB

06.Google Ads Essential Training/02-Pay-Per-Click Advertising/02-Understanding consumer intent.mp44.96MB

06.Google Ads Essential Training/02-Pay-Per-Click Advertising/03-Where Google Ads appear.mp43.72MB

06.Google Ads Essential Training/02-Pay-Per-Click Advertising/04-How Google Ads appear.mp44.57MB

06.Google Ads Essential Training/02-Pay-Per-Click Advertising/05-Benefits of using Google Ads.mp44.88MB

06.Google Ads Essential Training/02-Pay-Per-Click Advertising/06-Understanding the Google Ads structure.mp46.55MB

06.Google Ads Essential Training/02-Pay-Per-Click Advertising/07-How the Google Ads auction works.mp410.61MB

06.Google Ads Essential Training/03-Before Getting Started/01-Define your goals.mp44.64MB

06.Google Ads Essential Training/03-Before Getting Started/02-Define your customers.mp45.5MB

06.Google Ads Essential Training/03-Before Getting Started/03-Set realistic expectations.mp46.26MB

06.Google Ads Essential Training/03-Before Getting Started/04-Craft the buyer journey.mp45.86MB

06.Google Ads Essential Training/04-Getting Started with Ads/01-Signing up for Google Ads.mp43.73MB

06.Google Ads Essential Training/04-Getting Started with Ads/02-Exploring the dashboard.mp413.12MB

06.Google Ads Essential Training/04-Getting Started with Ads/03-Exploring campaigns.mp49.05MB

06.Google Ads Essential Training/04-Getting Started with Ads/04-Exploring ad groups.mp43.36MB

06.Google Ads Essential Training/04-Getting Started with Ads/05-Exploring ads keywords and insights.mp47.02MB

06.Google Ads Essential Training/05-Researching Your Keywords/01-How keywords work.mp45.41MB

06.Google Ads Essential Training/05-Researching Your Keywords/02-Brainstorming keyword ideas.mp44.56MB

06.Google Ads Essential Training/05-Researching Your Keywords/03-Tools to help with keyword ideas.mp410.69MB

06.Google Ads Essential Training/05-Researching Your Keywords/04-Use Google Keyword Planner for ideas.mp410.59MB

06.Google Ads Essential Training/05-Researching Your Keywords/05-Evaluate keyword search volume.mp49.74MB

06.Google Ads Essential Training/06-Targeting with Keywords/01-Options for targeting with keywords.mp43.1MB

06.Google Ads Essential Training/06-Targeting with Keywords/02-Broad match targeting.mp43.01MB

06.Google Ads Essential Training/06-Targeting with Keywords/03-Phrase match targeting.mp43.62MB

06.Google Ads Essential Training/06-Targeting with Keywords/04-Exact match targeting.mp43.83MB

06.Google Ads Essential Training/06-Targeting with Keywords/05-Negative match targeting.mp42.86MB

06.Google Ads Essential Training/07-Creating Your First Google Ads Campaign/01-Choose a campaign goal in Google Ads.mp410.46MB

06.Google Ads Essential Training/07-Creating Your First Google Ads Campaign/02-Calculate customer lifetime value.mp45.98MB

06.Google Ads Essential Training/07-Creating Your First Google Ads Campaign/03-Decide on your budget in Google Ads.mp45.33MB

06.Google Ads Essential Training/07-Creating Your First Google Ads Campaign/04-Set your bids in Google Ads.mp412.07MB

06.Google Ads Essential Training/07-Creating Your First Google Ads Campaign/05-Set network settings in Google Ads.mp43.12MB

06.Google Ads Essential Training/07-Creating Your First Google Ads Campaign/06-Select your audience in Google Ads.mp413.81MB

06.Google Ads Essential Training/08-Creating Your First Advertisement/01-Writing a great ad.mp49.14MB

06.Google Ads Essential Training/08-Creating Your First Advertisement/02-Create an ad group and add keywords.mp411.46MB

06.Google Ads Essential Training/08-Creating Your First Advertisement/03-Create responsive search ads.mp412.81MB

06.Google Ads Essential Training/08-Creating Your First Advertisement/04-Add ad extensions in Google Ads.mp410MB

06.Google Ads Essential Training/08-Creating Your First Advertisement/05-Finalize your Google Ads campaign.mp42.72MB

06.Google Ads Essential Training/08-Creating Your First Advertisement/06-Adjust campaign settings in Google Ads.mp43.91MB

06.Google Ads Essential Training/09-Advanced Advertising Tracking/01-Connecting Google Analytics.mp48.67MB

06.Google Ads Essential Training/09-Advanced Advertising Tracking/02-What is conversion tracking.mp44.75MB

06.Google Ads Essential Training/09-Advanced Advertising Tracking/03-Setting up conversion tracking.mp418.89MB

06.Google Ads Essential Training/09-Advanced Advertising Tracking/04-Reviewing conversion data.mp46.97MB

06.Google Ads Essential Training/10-Monitoring Your Advertisements/01-Reports available in Google Ads.mp49.59MB

06.Google Ads Essential Training/10-Monitoring Your Advertisements/02-Campaign reports in Google Ads.mp48.14MB

06.Google Ads Essential Training/10-Monitoring Your Advertisements/03-Search term reports in Google Ads.mp48MB

06.Google Ads Essential Training/11-Key Optimization Strategies/01-Key optimization tips.mp48.42MB

06.Google Ads Essential Training/11-Key Optimization Strategies/02-Setting up campaign experiments.mp49.32MB

06.Google Ads Essential Training/11-Key Optimization Strategies/03-Reviewing bid adjustments.mp410.09MB

06.Google Ads Essential Training/11-Key Optimization Strategies/04-Reviewing speed score.mp45.46MB

06.Google Ads Essential Training/12-Conclusion/01-Continue working with Google Ads.mp418.42MB

07.SEO - Optimize Your Social Media Profiles/01-Introduction/01-Leverage SEO to boost visibility in search engines.mp43.37MB

07.SEO - Optimize Your Social Media Profiles/02-Building Authority on Social Media/01-Collaborating with influencers.mp48.62MB

07.SEO - Optimize Your Social Media Profiles/02-Building Authority on Social Media/02-Live events on social media.mp48.37MB

07.SEO - Optimize Your Social Media Profiles/02-Building Authority on Social Media/03-Content marketing for social media.mp45.25MB

07.SEO - Optimize Your Social Media Profiles/02-Building Authority on Social Media/04-Social media content syndication.mp45.02MB

07.SEO - Optimize Your Social Media Profiles/03-Social Bookmarking/01-What are social bookmarking websites.mp43.14MB

07.SEO - Optimize Your Social Media Profiles/03-Social Bookmarking/02-Twitter marketing for SEO.mp411.06MB

07.SEO - Optimize Your Social Media Profiles/03-Social Bookmarking/03-Reddit marketing for SEO.mp49.53MB

07.SEO - Optimize Your Social Media Profiles/03-Social Bookmarking/04-Pinterest marketing for SEO.mp412.39MB

07.SEO - Optimize Your Social Media Profiles/03-Social Bookmarking/05-Marketing on Digg.mp412.2MB

07.SEO - Optimize Your Social Media Profiles/04-Optimizing Your Social Media Profiles/01-Instagram optimization strategies.mp420.17MB

07.SEO - Optimize Your Social Media Profiles/04-Optimizing Your Social Media Profiles/02-YouTube keyword and content research.mp438.39MB

07.SEO - Optimize Your Social Media Profiles/04-Optimizing Your Social Media Profiles/03-Facebook optimization strategies.mp49.13MB

07.SEO - Optimize Your Social Media Profiles/04-Optimizing Your Social Media Profiles/04-Managing multiple social platforms.mp46.93MB

07.SEO - Optimize Your Social Media Profiles/05-Social Media Content Creation/01-Shareable content Improve domain authority and website ranking.mp46.23MB

07.SEO - Optimize Your Social Media Profiles/05-Social Media Content Creation/02-Creating engaging stories on social media platforms.mp49.65MB

07.SEO - Optimize Your Social Media Profiles/06-Conclusion/01-Continue your learning journey with SEO.mp43.69MB

08.Digital Marketing Foundations/01-Introduction/01-Connecting with customers online.mp421.91MB

08.Digital Marketing Foundations/01-Introduction/02-What is digital marketing.mp49.5MB

08.Digital Marketing Foundations/01-Introduction/03-Getting started with digital marketing.mp415.27MB

08.Digital Marketing Foundations/02-The Digital Marketing Framework/01-The building blocks of digital marketing.mp414.85MB

08.Digital Marketing Foundations/02-The Digital Marketing Framework/02-The marketing funnel.mp413.38MB

08.Digital Marketing Foundations/02-The Digital Marketing Framework/03-The buyer journey.mp416.31MB

08.Digital Marketing Foundations/02-The Digital Marketing Framework/04-Creating a buyer journey map.mp418.54MB

08.Digital Marketing Foundations/03-Digital Marketing First Steps/01-Developing a marketing strategy.mp415.84MB

08.Digital Marketing Foundations/03-Digital Marketing First Steps/02-Defining your value proposition.mp423.22MB

08.Digital Marketing Foundations/03-Digital Marketing First Steps/03-Identifying your target market.mp422.63MB

08.Digital Marketing Foundations/03-Digital Marketing First Steps/04-Creating your persona.mp414.09MB

08.Digital Marketing Foundations/03-Digital Marketing First Steps/05-Establishing goals.mp415.26MB

08.Digital Marketing Foundations/03-Digital Marketing First Steps/06-Developing your KPIs.mp420.62MB

08.Digital Marketing Foundations/03-Digital Marketing First Steps/07-Drafting a one-page marketing plan.mp416.81MB

08.Digital Marketing Foundations/04-Digital Marketing Key Concepts/01-Digital marketing is persuasive.mp415.94MB

08.Digital Marketing Foundations/04-Digital Marketing Key Concepts/02-Digital marketing is data driven.mp415.06MB

08.Digital Marketing Foundations/04-Digital Marketing Key Concepts/03-How online analytics work.mp416.12MB

08.Digital Marketing Foundations/04-Digital Marketing Key Concepts/04-Capturing key insights.mp416.38MB

08.Digital Marketing Foundations/04-Digital Marketing Key Concepts/05-Connecting with your customer.mp419.77MB

08.Digital Marketing Foundations/05-Digital Marketing Hub and Spokes/01-Understanding your online presence.mp421.26MB

08.Digital Marketing Foundations/05-Digital Marketing Hub and Spokes/02-Deciding on a marketing channel.mp412.57MB

08.Digital Marketing Foundations/05-Digital Marketing Hub and Spokes/03-The power of messaging.mp421.65MB

08.Digital Marketing Foundations/05-Digital Marketing Hub and Spokes/04-Creating lean messaging.mp417.73MB

08.Digital Marketing Foundations/05-Digital Marketing Hub and Spokes/05-How to prioritize in marketing.mp412.57MB

08.Digital Marketing Foundations/06-Digital Marketing with Your Website/01-Optimizing your website.mp421.67MB

08.Digital Marketing Foundations/06-Digital Marketing with Your Website/02-Investing in copywriting.mp423.43MB

08.Digital Marketing Foundations/06-Digital Marketing with Your Website/03-Building landing pages that convert.mp420.43MB

08.Digital Marketing Foundations/07-Digital Marketing with SEO/01-What is SEO.mp417.82MB

08.Digital Marketing Foundations/07-Digital Marketing with SEO/02-Essential SEO techniques.mp424.09MB

08.Digital Marketing Foundations/07-Digital Marketing with SEO/03-Evaluating local SEO.mp421.34MB

08.Digital Marketing Foundations/08-Digital Marketing with Paid Channels/01-Introduction to paid advertising.mp421.99MB

08.Digital Marketing Foundations/08-Digital Marketing with Paid Channels/02-Identifying the value of a customer.mp421.2MB

08.Digital Marketing Foundations/08-Digital Marketing with Paid Channels/03-Deciding when to pay to advertise.mp418.25MB

08.Digital Marketing Foundations/08-Digital Marketing with Paid Channels/04-Budgeting for paid marketing.mp420.81MB

08.Digital Marketing Foundations/08-Digital Marketing with Paid Channels/05-Creating your first paid campaign.mp417.93MB

08.Digital Marketing Foundations/09-Digital Marketing with Social Media/01-The value of social media marketing.mp416.24MB

08.Digital Marketing Foundations/09-Digital Marketing with Social Media/02-Getting started with social media.mp419.04MB

08.Digital Marketing Foundations/09-Digital Marketing with Social Media/03-Deciding on a platform.mp415.3MB

08.Digital Marketing Foundations/09-Digital Marketing with Social Media/04-Building and leveraging followers.mp420.24MB

08.Digital Marketing Foundations/10-Digital Marketing with Email/01-The power of email marketing.mp419.85MB

08.Digital Marketing Foundations/10-Digital Marketing with Email/02-Developing an email marketing plan.mp420.18MB

08.Digital Marketing Foundations/10-Digital Marketing with Email/03-Dealing with email fatigue.mp412.18MB

08.Digital Marketing Foundations/10-Digital Marketing with Email/04-Measuring the success of email.mp419.89MB

08.Digital Marketing Foundations/10-Digital Marketing with Email/05-Tools to launch successful campaigns.mp411.44MB

08.Digital Marketing Foundations/11-Digital Marketing with Video/01-The impact of video marketing.mp410.13MB

08.Digital Marketing Foundations/11-Digital Marketing with Video/02-Getting started with video marketing.mp423.2MB

08.Digital Marketing Foundations/12-11 Analytics Skills/01-Deciding what to track.mp423.26MB

08.Digital Marketing Foundations/12-11 Analytics Skills/02-Generating reports.mp411.88MB

08.Digital Marketing Foundations/12-11 Analytics Skills/03-Campaign tagging.mp419.56MB

08.Digital Marketing Foundations/13-Additional Marketing Channels/01-Digital marketing Influencer marketing.mp424.32MB

08.Digital Marketing Foundations/13-Additional Marketing Channels/02-Digital marketing Automation.mp420.77MB

08.Digital Marketing Foundations/14-Trends to Watch/01-Trends to watch Interactivity.mp412.03MB

08.Digital Marketing Foundations/14-Trends to Watch/02-Trends to watch Chatbots.mp416.25MB

08.Digital Marketing Foundations/14-Trends to Watch/03-Trends to watch Artificial intelligence.mp413.12MB

08.Digital Marketing Foundations/15-Conclusion/01-Continue learning digital marketing.mp48.34MB

09.Social Media Marketing Foundations/01-Introduction/01-What is social media marketing.mp423.17MB

09.Social Media Marketing Foundations/02-Creating a Social Media Strategy/01-Set strategic goals.mp426.68MB

09.Social Media Marketing Foundations/02-Creating a Social Media Strategy/02-Define your audience.mp419.81MB

09.Social Media Marketing Foundations/03-Choosing the Right Channels/01-Invest in a smart mix of channels.mp429.18MB

09.Social Media Marketing Foundations/03-Choosing the Right Channels/02-The most widely used social networks.mp422.84MB

09.Social Media Marketing Foundations/03-Choosing the Right Channels/03-Messaging and chat-based networks.mp424.5MB

09.Social Media Marketing Foundations/03-Choosing the Right Channels/04-Niche social networks to consider.mp420.49MB

09.Social Media Marketing Foundations/04-Publishing on Social Media/01-Crafting engaging messaging.mp430MB

09.Social Media Marketing Foundations/04-Publishing on Social Media/02-Balancing an editorial calendar.mp427.22MB

09.Social Media Marketing Foundations/04-Publishing on Social Media/03-Understanding paid advertising.mp426.31MB

09.Social Media Marketing Foundations/05-Interacting with Customers/01-Building and maintaining a community.mp427.12MB

09.Social Media Marketing Foundations/05-Interacting with Customers/02-Providing social-first customer service.mp424.19MB

09.Social Media Marketing Foundations/06-Selling on Social Media/01-Encouraging direct and assisted sales.mp427.85MB

09.Social Media Marketing Foundations/06-Selling on Social Media/02-Partnering with influencers.mp422.06MB

09.Social Media Marketing Foundations/07-Measuring Social Media Activity/01-Attributing social actions to results.mp420.82MB

09.Social Media Marketing Foundations/08-Innovating with Social Media/01-Shifting to passive and private.mp431.05MB

09.Social Media Marketing Foundations/08-Innovating with Social Media/02-Experimenting beyond best practices.mp425.14MB

09.Social Media Marketing Foundations/09-Conclusion/01-Staying updated on social media marketing.mp415.56MB

10.Social Media Marketing - Strategy and Optimization/01-Introduction/01-Make social media more effective for your business.mp428.88MB

10.Social Media Marketing - Strategy and Optimization/01-Introduction/02-Establishing your social media strategy.mp423.54MB

10.Social Media Marketing - Strategy and Optimization/02-Start with a SWOT/01-Conducting a social media audit.mp425.19MB

10.Social Media Marketing - Strategy and Optimization/02-Start with a SWOT/02-Using data to understand your social media strengths.mp422.08MB

10.Social Media Marketing - Strategy and Optimization/02-Start with a SWOT/03-Analyzing your SWOT and adapting your social media plan.mp48.74MB

10.Social Media Marketing - Strategy and Optimization/03-Whats Driving the Major Platforms/01-Facebook The mass media of social platforms.mp45.66MB

10.Social Media Marketing - Strategy and Optimization/03-Whats Driving the Major Platforms/02-Engage customers visually on Instagram.mp46.78MB

10.Social Media Marketing - Strategy and Optimization/03-Whats Driving the Major Platforms/03-Twitter Real-time news video and customer service.mp45.16MB

10.Social Media Marketing - Strategy and Optimization/03-Whats Driving the Major Platforms/04-LinkedIn Social networking for business professionals.mp46.2MB

10.Social Media Marketing - Strategy and Optimization/03-Whats Driving the Major Platforms/05-YouTube Video influencers ads.mp48.44MB

10.Social Media Marketing - Strategy and Optimization/03-Whats Driving the Major Platforms/06-How Pinterest is becoming the new digital mall.mp47.48MB

10.Social Media Marketing - Strategy and Optimization/03-Whats Driving the Major Platforms/07-Snapchat Showcase your brands creativity.mp45.04MB

10.Social Media Marketing - Strategy and Optimization/03-Whats Driving the Major Platforms/08-Engage young audiences on TikTok.mp48.72MB

10.Social Media Marketing - Strategy and Optimization/04-Turning Strategy into Action/01-Refining your companys content mix.mp413.26MB

10.Social Media Marketing - Strategy and Optimization/04-Turning Strategy into Action/02-How to create stories.mp418.77MB

10.Social Media Marketing - Strategy and Optimization/04-Turning Strategy into Action/03-Optimizing paid earned shared and owned media.mp421.42MB

10.Social Media Marketing - Strategy and Optimization/05-Conclusion/01-Next steps.mp413.16MB

11.Marketing Tools - Social Media/01-Introduction/01-Discover the social media tools you need.mp46.81MB

11.Marketing Tools - Social Media/01-Introduction/02-What to look for in social media tools.mp48.31MB

11.Marketing Tools - Social Media/02-Utilizing Built-In Social Media Tools/01-Build custom ad audiences with Facebook Business Suite.mp410.38MB

11.Marketing Tools - Social Media/02-Utilizing Built-In Social Media Tools/02-Use Twitter Analytics to evaluate the success of your tweets.mp47.84MB

11.Marketing Tools - Social Media/02-Utilizing Built-In Social Media Tools/03-Utilizing Facebook and Instagram Messenger.mp46.78MB

11.Marketing Tools - Social Media/02-Utilizing Built-In Social Media Tools/04-Post long-form video content on Instagram with IGTV.mp47.07MB

11.Marketing Tools - Social Media/03-Multipurpose Social Media Management Suites/01-Discover the value of Hootsuite.mp411.14MB

11.Marketing Tools - Social Media/03-Multipurpose Social Media Management Suites/02-Explore the top features of Sprout Social.mp49.02MB

11.Marketing Tools - Social Media/03-Multipurpose Social Media Management Suites/03-Manage social posts with Buffer.mp43.52MB

11.Marketing Tools - Social Media/03-Multipurpose Social Media Management Suites/04-Optimize your social presence with Semrush.mp45.8MB

11.Marketing Tools - Social Media/04-Social Media Automation Tools/01-Improve your reach on Instagram with Kicksta.mp415.66MB

11.Marketing Tools - Social Media/04-Social Media Automation Tools/02-Easily schedule Instagram posts with Later.mp48.06MB

11.Marketing Tools - Social Media/04-Social Media Automation Tools/03-Automate evergreen social posts with Meet Edgar.mp414.53MB

11.Marketing Tools - Social Media/04-Social Media Automation Tools/04-Implement a Facebook Messenger bot with MobileMonkey.mp413.58MB

11.Marketing Tools - Social Media/05-Content Discovery and Design/01-Curate content with Feedly.mp411.41MB

11.Marketing Tools - Social Media/05-Content Discovery and Design/02-Discover effective content with BuzzSumo.mp411.7MB

11.Marketing Tools - Social Media/05-Content Discovery and Design/03-Create images and videos with Canva.mp424.84MB

11.Marketing Tools - Social Media/05-Content Discovery and Design/04-Create gifs with GIPHY.mp413.2MB

11.Marketing Tools - Social Media/06-Social Media Analytics Tools/01-Review detailed YouTube analytics with TubeBuddy.mp420.94MB

11.Marketing Tools - Social Media/06-Social Media Analytics Tools/02-Measure the success of your posts with Sendible.mp413.34MB

11.Marketing Tools - Social Media/06-Social Media Analytics Tools/03-Review detailed analytics for Instagram with Tailwind.mp412.85MB

11.Marketing Tools - Social Media/07-Conclusion/01-Next steps.mp44.59MB

12.Social Media Marketing - Managing Online Communities/01-Introduction/01-Build your online community using social media.mp44.14MB

12.Social Media Marketing - Managing Online Communities/02-Introduction to Community Building/01-What is community management.mp45.63MB

12.Social Media Marketing - Managing Online Communities/02-Introduction to Community Building/02-Why build your own community.mp410.97MB

12.Social Media Marketing - Managing Online Communities/03-Building Your Online Community/01-Building your strategy.mp421.11MB

12.Social Media Marketing - Managing Online Communities/03-Building Your Online Community/02-Leveraging social media to build your community.mp417.8MB

12.Social Media Marketing - Managing Online Communities/03-Building Your Online Community/03-Best practices for community building.mp412.11MB

12.Social Media Marketing - Managing Online Communities/04-Growing Your Online Community/01-Creating content to grow your community.mp414.63MB

12.Social Media Marketing - Managing Online Communities/04-Growing Your Online Community/02-Boosting engagement in your community.mp410.71MB

12.Social Media Marketing - Managing Online Communities/04-Growing Your Online Community/03-Finding your brand influencers.mp416.6MB

12.Social Media Marketing - Managing Online Communities/04-Growing Your Online Community/04-Promoting your community.mp415.52MB

12.Social Media Marketing - Managing Online Communities/05-Measuring Your Success/01-Scaling your community.mp411.09MB

12.Social Media Marketing - Managing Online Communities/05-Measuring Your Success/02-Measuring your communitys growth.mp412.38MB

12.Social Media Marketing - Managing Online Communities/05-Measuring Your Success/03-Determining your impact as a community manager.mp47.06MB

12.Social Media Marketing - Managing Online Communities/06-Tools for Community Management/01-Understanding tools for community management.mp45.68MB

13.Social Media Marketing with Facebook and Twitter/01-Introduction/01-How social media can help you meet your business goals.mp414.29MB

13.Social Media Marketing with Facebook and Twitter/01-Introduction/02-Connecting with customers using Facebook and Twitter.mp46.74MB

13.Social Media Marketing with Facebook and Twitter/02-Getting Strategic with Facebook and Twitter/01-Developing your social media marketing strategy.mp413.9MB

13.Social Media Marketing with Facebook and Twitter/02-Getting Strategic with Facebook and Twitter/02-Developing your content strategy for social media.mp413.37MB

13.Social Media Marketing with Facebook and Twitter/02-Getting Strategic with Facebook and Twitter/03-Setting goals to measure success.mp49.92MB

13.Social Media Marketing with Facebook and Twitter/03-Growing Your Professional Brand/01-Leveraging the basics to grow your professional brand.mp410.5MB

13.Social Media Marketing with Facebook and Twitter/03-Growing Your Professional Brand/02-Defining your audience on Facebook and Twitter.mp410.01MB

13.Social Media Marketing with Facebook and Twitter/03-Growing Your Professional Brand/03-How to network authentically online.mp412.39MB

13.Social Media Marketing with Facebook and Twitter/03-Growing Your Professional Brand/04-Establishing yourself as a thought leader with content.mp414.47MB

13.Social Media Marketing with Facebook and Twitter/04-Building Community on Facebook and Twitter/01-Building an online community.mp45.17MB

13.Social Media Marketing with Facebook and Twitter/04-Building Community on Facebook and Twitter/02-Building a community on Facebook.mp46.43MB

13.Social Media Marketing with Facebook and Twitter/04-Building Community on Facebook and Twitter/03-Building a community on Twitter.mp410.87MB

13.Social Media Marketing with Facebook and Twitter/04-Building Community on Facebook and Twitter/04-Identifying what content to post on social media.mp414.12MB

13.Social Media Marketing with Facebook and Twitter/04-Building Community on Facebook and Twitter/05-How to boost engagement with Facebook and Twitter.mp411.93MB

13.Social Media Marketing with Facebook and Twitter/04-Building Community on Facebook and Twitter/06-Connecting with influencers to grow your community.mp413.21MB

13.Social Media Marketing with Facebook and Twitter/05-Driving Business Growth with Social Media Marketing/01-Embracing storytelling.mp411.64MB

13.Social Media Marketing with Facebook and Twitter/05-Driving Business Growth with Social Media Marketing/02-Storytelling methods on Twitter.mp45.25MB

13.Social Media Marketing with Facebook and Twitter/05-Driving Business Growth with Social Media Marketing/03-Integrating customer service.mp410.56MB

13.Social Media Marketing with Facebook and Twitter/05-Driving Business Growth with Social Media Marketing/04-Optimizing conversions in Facebook and Twitter.mp416.74MB

13.Social Media Marketing with Facebook and Twitter/06-Conclusion/01-Determining your next steps.mp42.79MB

14.Marketing on Twitter/01-Introduction/01-Twitter is a great place for businesses.mp44.7MB

14.Marketing on Twitter/02-Get Started with Twitter/01-Why your business should be on Twitter.mp411.29MB

14.Marketing on Twitter/02-Get Started with Twitter/02-Establish marketing objectives on Twitter.mp413.69MB

14.Marketing on Twitter/03-Build Your Twitter Profile/01-Build your brand on Twitter.mp411.59MB

14.Marketing on Twitter/03-Build Your Twitter Profile/02-Add a photo and cover image to your Twitter profile.mp49.61MB

14.Marketing on Twitter/03-Build Your Twitter Profile/03-Write your Twitter bio.mp414.78MB

14.Marketing on Twitter/03-Build Your Twitter Profile/04-Pin a tweet.mp412.07MB

14.Marketing on Twitter/04-Build Your Twitter Audience/01-Connect with contacts on Twitter.mp410.78MB

14.Marketing on Twitter/04-Build Your Twitter Audience/02-Explore hashtags on Twitter.mp411.24MB

14.Marketing on Twitter/04-Build Your Twitter Audience/03-Use Twitter lists.mp410.82MB

14.Marketing on Twitter/05-Post on Twitter/01-Craft a great tweet.mp410.86MB

14.Marketing on Twitter/05-Post on Twitter/02-Create a tweet schedule.mp411.29MB

14.Marketing on Twitter/05-Post on Twitter/03-Track the success of your tweets.mp412.84MB

14.Marketing on Twitter/05-Post on Twitter/04-Leverage the power of retweets.mp413.23MB

14.Marketing on Twitter/06-Advertise on Twitter/01-Set up an advertising account on Twitter.mp44.74MB

14.Marketing on Twitter/06-Advertise on Twitter/02-Launch your Twitter ad campaign.mp422.55MB

14.Marketing on Twitter/06-Advertise on Twitter/03-Measure your advertising efforts.mp412.48MB

14.Marketing on Twitter/07-Marketing Tips for Twitter/01-Craft exciting content for Twitter.mp49.69MB

14.Marketing on Twitter/07-Marketing Tips for Twitter/02-Create compelling offers on Twitter.mp48.8MB

14.Marketing on Twitter/07-Marketing Tips for Twitter/03-Add Twitter buttons and widgets to your website.mp48.85MB

14.Marketing on Twitter/08-Conclusion/01-Take your Twitter marketing to the next level.mp42.28MB

15.Marketing on Facebook/01-Introduction/01-Get to know the power of Facebook.mp43.52MB

15.Marketing on Facebook/02-Get Started/01-Why your business should be on Facebook.mp414.17MB

15.Marketing on Facebook/02-Get Started/02-How Facebook Pages work.mp429.59MB

15.Marketing on Facebook/03-Build Your Page/01-How to create a Facebook page.mp418.3MB

15.Marketing on Facebook/03-Build Your Page/02-Add a logo and cover photo.mp411.22MB

15.Marketing on Facebook/03-Build Your Page/03-Add a call to action button.mp412.27MB

15.Marketing on Facebook/03-Build Your Page/04-Choose a username for your Facebook page.mp45.6MB

15.Marketing on Facebook/03-Build Your Page/05-Modify Page settings.mp415.73MB

15.Marketing on Facebook/04-Build Your Audience on Facebook/01-Posting best practices.mp49.18MB

15.Marketing on Facebook/04-Build Your Audience on Facebook/02-Invite friends to like your page.mp415.01MB

15.Marketing on Facebook/04-Build Your Audience on Facebook/03-Add a call-to-action button to your page.mp411.83MB

15.Marketing on Facebook/05-How to Create Facebook Posts/01-Post an update on your page.mp415.87MB

15.Marketing on Facebook/05-How to Create Facebook Posts/02-How to pin posts on your page.mp47.45MB

15.Marketing on Facebook/05-How to Create Facebook Posts/03-How to schedule Facebook posts.mp421.36MB

15.Marketing on Facebook/06-Advanced Facebook Page Features/01-How to create a Facebook event.mp420.22MB

15.Marketing on Facebook/06-Advanced Facebook Page Features/02-Page recommendations and reviews.mp413.97MB

15.Marketing on Facebook/06-Advanced Facebook Page Features/03-Facebook Live.mp422.25MB

15.Marketing on Facebook/06-Advanced Facebook Page Features/04-Facebook stories.mp411.72MB

15.Marketing on Facebook/06-Advanced Facebook Page Features/05-Add page admins.mp410.35MB

15.Marketing on Facebook/06-Advanced Facebook Page Features/06-Facebook Inbox.mp416.48MB

15.Marketing on Facebook/06-Advanced Facebook Page Features/07-Set up an offer.mp413.99MB

15.Marketing on Facebook/07-Understand Facebook Insights and Reports/01-Understand Facebook Insights.mp411.85MB

15.Marketing on Facebook/07-Understand Facebook Insights and Reports/02-View your Facebook Insights reports.mp47.64MB

15.Marketing on Facebook/08-Conclusion/01-Continue growing your business on Facebook.mp46.29MB

16.Social Media Marketing - ROI/01-Introduction/01-Driving ROI from social media.mp46.3MB

16.Social Media Marketing - ROI/02-Measuring Social Media ROI/01-Calculating conversation amplification and applause rates.mp412.39MB

16.Social Media Marketing - ROI/02-Measuring Social Media ROI/02-Tracking the economic value of micro and macro conversions.mp413.04MB

16.Social Media Marketing - ROI/02-Measuring Social Media ROI/03-Using URL parameters to track social media success.mp414.82MB

16.Social Media Marketing - ROI/02-Measuring Social Media ROI/04-Measuring word-of-mouth coefficient and dark social.mp414.63MB

16.Social Media Marketing - ROI/02-Measuring Social Media ROI/05-Marketing mix modeling for attributing social media ROI.mp413.26MB

16.Social Media Marketing - ROI/03-Effective Social Media Strategy/01-Arbitraging from earned media to owned media.mp44.95MB

16.Social Media Marketing - ROI/03-Effective Social Media Strategy/02-Building a memorable brand with distinctive assets.mp47.05MB

16.Social Media Marketing - ROI/03-Effective Social Media Strategy/03-Choosing the face of your company.mp47.59MB

16.Social Media Marketing - ROI/03-Effective Social Media Strategy/04-How to do topic and influencer research.mp414.62MB

16.Social Media Marketing - ROI/03-Effective Social Media Strategy/05-Document dont create Making social cost-effective.mp46.9MB

16.Social Media Marketing - ROI/03-Effective Social Media Strategy/06-Tools and tactics for automating social media campaigns.mp410.95MB

16.Social Media Marketing - ROI/03-Effective Social Media Strategy/07-The 4-1-1 rule and 9010 ratio Planning your editorial calendar.mp410.94MB

16.Social Media Marketing - ROI/04-Creative Best Practices/01-Anatomy of a social post Hook context asset comment.mp410.1MB

16.Social Media Marketing - ROI/04-Creative Best Practices/02-Creative testing framework Concept-theme-variant.mp410.04MB

16.Social Media Marketing - ROI/04-Creative Best Practices/03-Adopting the conversational copywriting style for social.mp45.01MB

16.Social Media Marketing - ROI/04-Creative Best Practices/04-Building authentic relationships Social media etiquette.mp46.04MB

16.Social Media Marketing - ROI/04-Creative Best Practices/05-Profile optimization Increasing your conversion rate.mp46.22MB

16.Social Media Marketing - ROI/05-Social Media Tactics by Channel/01-Facebook performance improvement tactics.mp44.24MB

16.Social Media Marketing - ROI/05-Social Media Tactics by Channel/02-Instagram performance improvement tactics.mp44.41MB

16.Social Media Marketing - ROI/05-Social Media Tactics by Channel/03-Twitter performance improvement tactics.mp44.37MB

16.Social Media Marketing - ROI/05-Social Media Tactics by Channel/04-Reddit performance improvement tactics.mp44.48MB

16.Social Media Marketing - ROI/05-Social Media Tactics by Channel/05-LinkedIn performance improvement tactics.mp44.4MB

16.Social Media Marketing - ROI/05-Social Media Tactics by Channel/06-Reverse-engineering tactics that work for any social platform.mp418.14MB

16.Social Media Marketing - ROI/06-Conclusion/01-Continue learning how to drive social media ROI.mp47.13MB

17.SEO Foundations/01-Introduction/01-Leveraging the power of search to accomplish your business goals.mp429.15MB

17.SEO Foundations/02-Overview of SEO/01-What is search engine optimization SEO.mp430.39MB

17.SEO Foundations/02-Overview of SEO/02-Reading search engine result pages.mp415.71MB

17.SEO Foundations/02-Overview of SEO/03-Setting SEO expectations.mp422.43MB

17.SEO Foundations/02-Overview of SEO/04-How SEO affects your business.mp421.34MB

17.SEO Foundations/03-Keywords The Foundation of SEO/01-Why you need a keyword-research plan.mp416.47MB

17.SEO Foundations/03-Keywords The Foundation of SEO/02-How to research keywords.mp422.06MB

17.SEO Foundations/03-Keywords The Foundation of SEO/03-Tools to help you analyze keywords.mp49.69MB

17.SEO Foundations/03-Keywords The Foundation of SEO/04-Understanding keyword attributes.mp413.11MB

17.SEO Foundations/03-Keywords The Foundation of SEO/05-Understanding keyword distribution.mp410.04MB

17.SEO Foundations/03-Keywords The Foundation of SEO/06-Ongoing keyword evaluation.mp418.83MB

17.SEO Foundations/04-Content Optimization How Search Engines and People View Web Pages/01-Understanding content optimization.mp417.05MB

17.SEO Foundations/04-Content Optimization How Search Engines and People View Web Pages/02-Optimizing site structure.mp424.06MB

17.SEO Foundations/04-Content Optimization How Search Engines and People View Web Pages/03-Optimizing textual page elements.mp425.09MB

17.SEO Foundations/04-Content Optimization How Search Engines and People View Web Pages/04-Optimizing nontext components of a webpage.mp412.53MB

17.SEO Foundations/04-Content Optimization How Search Engines and People View Web Pages/05-Optimizing for personalized search.mp422.88MB

17.SEO Foundations/05-Content Optimization Technical SEO/01-Interpreting the code behind webpages.mp414.09MB

17.SEO Foundations/05-Content Optimization Technical SEO/02-Understanding how search engines index content.mp423.3MB

17.SEO Foundations/05-Content Optimization Technical SEO/03-Working with canonical URLs and redirects.mp426.26MB

17.SEO Foundations/05-Content Optimization Technical SEO/04-Leveraging microformats.mp426.16MB

17.SEO Foundations/05-Content Optimization Technical SEO/05-Working with server-side factors.mp425.49MB

17.SEO Foundations/05-Content Optimization Technical SEO/06-Using Google Search Console.mp417.89MB

17.SEO Foundations/06-Long-Term Content Planning/01-Overview of long-term content strategies.mp419.03MB

17.SEO Foundations/06-Long-Term Content Planning/02-Plan a successful content strategy and avoid common mistakes.mp435.11MB

17.SEO Foundations/06-Long-Term Content Planning/03-Understanding different types of content.mp431.62MB

17.SEO Foundations/06-Long-Term Content Planning/04-Getting ideas for content.mp424.33MB

17.SEO Foundations/06-Long-Term Content Planning/05-Working with an editorial calendar.mp47.52MB

17.SEO Foundations/06-Long-Term Content Planning/06-Promote your content with social media.mp431.33MB

17.SEO Foundations/06-Long-Term Content Planning/07-Measuring content performance.mp433.76MB

17.SEO Foundations/07-Link-Building Strategies/01-Understanding the importance of links.mp436.02MB

17.SEO Foundations/07-Link-Building Strategies/02-Building internal links.mp418.84MB

17.SEO Foundations/07-Link-Building Strategies/03-Building external links.mp435.53MB

17.SEO Foundations/07-Link-Building Strategies/04-Finding link-building opportunities.mp49.89MB

17.SEO Foundations/08-Measuring SEO Effectiveness/01-Measuring SEO performance.mp432.46MB

17.SEO Foundations/08-Measuring SEO Effectiveness/02-Analyzing keywords.mp48.04MB

17.SEO Foundations/08-Measuring SEO Effectiveness/03-Analyzing links.mp49.68MB

17.SEO Foundations/09-Ecommerce Local and Mobile SEO Considerations/01-Understanding SEO and ecommerce.mp416.42MB

17.SEO Foundations/09-Ecommerce Local and Mobile SEO Considerations/02-Understanding local SEO.mp417.73MB

17.SEO Foundations/09-Ecommerce Local and Mobile SEO Considerations/03-Understanding mobile SEO.mp417.96MB

17.SEO Foundations/10-Conclusion/01-Determining your next steps.mp49.99MB

18.Augmented Reality Marketing/01-Introduction/01-Getting started with AR Modernize your marketing.mp42.98MB

18.Augmented Reality Marketing/02-AR Marketing/01-Exploring and leveraging AR in your marketing mix.mp47.87MB

18.Augmented Reality Marketing/02-AR Marketing/02-Planning your AR campaign.mp46.8MB

18.Augmented Reality Marketing/02-AR Marketing/03-Defining your brands identity when using AR.mp411.45MB

18.Augmented Reality Marketing/02-AR Marketing/04-Designing an AR marketing campaign that serves your brand.mp45.12MB

18.Augmented Reality Marketing/02-AR Marketing/05-Identifying the metrics of an AR campaign.mp46.72MB

18.Augmented Reality Marketing/03-Conclusion/01-Next steps.mp42.03MB