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种子名称： Linkedin - Become a Digital Advertising Specialist [AhLaN]
文件类型： 视频
文件数目： 266个文件
文件大小： 4 GB
收录时间： 2022-6-21 06:56
已经下载： 3次
资源热度： 140
最近下载： 2024-5-27 05:15

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Linkedin - Become a Digital Advertising Specialist [AhLaN].torrent

07.Marketing Attribution and Mix Modeling/03-Marketing Mix Modeling/07-Forecasting future scenarios for planning.mp446.1MB

01.Google Ads Essential Training/01-Introduction/01-The power of Google Ads.mp426.43MB

01.Google Ads Essential Training/02-Pay-Per-Click Advertising/01-An overview of Google Ads.mp48.66MB

01.Google Ads Essential Training/02-Pay-Per-Click Advertising/02-Understanding consumer intent.mp44.96MB

01.Google Ads Essential Training/02-Pay-Per-Click Advertising/03-Where Google Ads appear.mp43.72MB

01.Google Ads Essential Training/02-Pay-Per-Click Advertising/04-How Google Ads appear.mp44.57MB

01.Google Ads Essential Training/02-Pay-Per-Click Advertising/05-Benefits of using Google Ads.mp44.88MB

01.Google Ads Essential Training/02-Pay-Per-Click Advertising/06-Understanding the Google Ads structure.mp46.55MB

01.Google Ads Essential Training/02-Pay-Per-Click Advertising/07-How the Google Ads auction works.mp410.61MB

01.Google Ads Essential Training/03-Before Getting Started/01-Define your goals.mp44.64MB

01.Google Ads Essential Training/03-Before Getting Started/02-Define your customers.mp45.5MB

01.Google Ads Essential Training/03-Before Getting Started/03-Set realistic expectations.mp46.26MB

01.Google Ads Essential Training/03-Before Getting Started/04-Craft the buyer journey.mp45.86MB

01.Google Ads Essential Training/04-Getting Started with Ads/01-Signing up for Google Ads.mp43.73MB

01.Google Ads Essential Training/04-Getting Started with Ads/02-Exploring the dashboard.mp413.12MB

01.Google Ads Essential Training/04-Getting Started with Ads/03-Exploring campaigns.mp49.05MB

01.Google Ads Essential Training/04-Getting Started with Ads/04-Exploring ad groups.mp43.36MB

01.Google Ads Essential Training/04-Getting Started with Ads/05-Exploring ads keywords and insights.mp47.02MB

01.Google Ads Essential Training/05-Researching Your Keywords/01-How keywords work.mp45.41MB

01.Google Ads Essential Training/05-Researching Your Keywords/02-Brainstorming keyword ideas.mp44.56MB

01.Google Ads Essential Training/05-Researching Your Keywords/03-Tools to help with keyword ideas.mp410.69MB

01.Google Ads Essential Training/05-Researching Your Keywords/04-Use Google Keyword Planner for ideas.mp410.59MB

01.Google Ads Essential Training/05-Researching Your Keywords/05-Evaluate keyword search volume.mp49.74MB

01.Google Ads Essential Training/06-Targeting with Keywords/01-Options for targeting with keywords.mp43.1MB

01.Google Ads Essential Training/06-Targeting with Keywords/02-Broad match targeting.mp43.01MB

01.Google Ads Essential Training/06-Targeting with Keywords/03-Phrase match targeting.mp43.62MB

01.Google Ads Essential Training/06-Targeting with Keywords/04-Exact match targeting.mp43.83MB

01.Google Ads Essential Training/06-Targeting with Keywords/05-Negative match targeting.mp42.86MB

01.Google Ads Essential Training/07-Creating Your First Google Ads Campaign/01-Choose a campaign goal in Google Ads.mp410.46MB

01.Google Ads Essential Training/07-Creating Your First Google Ads Campaign/02-Calculate customer lifetime value.mp45.98MB

01.Google Ads Essential Training/07-Creating Your First Google Ads Campaign/03-Decide on your budget in Google Ads.mp45.33MB

01.Google Ads Essential Training/07-Creating Your First Google Ads Campaign/04-Set your bids in Google Ads.mp412.07MB

01.Google Ads Essential Training/07-Creating Your First Google Ads Campaign/05-Set network settings in Google Ads.mp43.12MB

01.Google Ads Essential Training/07-Creating Your First Google Ads Campaign/06-Select your audience in Google Ads.mp413.81MB

01.Google Ads Essential Training/08-Creating Your First Advertisement/01-Writing a great ad.mp49.14MB

01.Google Ads Essential Training/08-Creating Your First Advertisement/02-Create an ad group and add keywords.mp411.46MB

01.Google Ads Essential Training/08-Creating Your First Advertisement/03-Create responsive search ads.mp412.81MB

01.Google Ads Essential Training/08-Creating Your First Advertisement/04-Add ad extensions in Google Ads.mp410MB

01.Google Ads Essential Training/08-Creating Your First Advertisement/05-Finalize your Google Ads campaign.mp42.72MB

01.Google Ads Essential Training/08-Creating Your First Advertisement/06-Adjust campaign settings in Google Ads.mp43.91MB

01.Google Ads Essential Training/09-Advanced Advertising Tracking/01-Connecting Google Analytics.mp48.67MB

01.Google Ads Essential Training/09-Advanced Advertising Tracking/02-What is conversion tracking.mp44.75MB

01.Google Ads Essential Training/09-Advanced Advertising Tracking/03-Setting up conversion tracking.mp418.89MB

01.Google Ads Essential Training/09-Advanced Advertising Tracking/04-Reviewing conversion data.mp46.97MB

01.Google Ads Essential Training/10-Monitoring Your Advertisements/01-Reports available in Google Ads.mp49.59MB

01.Google Ads Essential Training/10-Monitoring Your Advertisements/02-Campaign reports in Google Ads.mp48.14MB

01.Google Ads Essential Training/10-Monitoring Your Advertisements/03-Search term reports in Google Ads.mp48MB

01.Google Ads Essential Training/11-Key Optimization Strategies/01-Key optimization tips.mp48.42MB

01.Google Ads Essential Training/11-Key Optimization Strategies/02-Setting up campaign experiments.mp49.32MB

01.Google Ads Essential Training/11-Key Optimization Strategies/03-Reviewing bid adjustments.mp410.09MB

01.Google Ads Essential Training/11-Key Optimization Strategies/04-Reviewing speed score.mp45.46MB

01.Google Ads Essential Training/12-Conclusion/01-Continue working with Google Ads.mp418.42MB

02.Building an Integrated Online Marketing Plan/01-Introduction/01-Welcome.mp439.98MB

02.Building an Integrated Online Marketing Plan/01-Introduction/02-The strategy problem.mp410.67MB

02.Building an Integrated Online Marketing Plan/02-Find Your Business Strategy/01-Knowing who you are.mp413.26MB

02.Building an Integrated Online Marketing Plan/02-Find Your Business Strategy/02-Defining your narrative statement.mp424.99MB

02.Building an Integrated Online Marketing Plan/02-Find Your Business Strategy/03-Identifying emotional needs.mp48.85MB

02.Building an Integrated Online Marketing Plan/02-Find Your Business Strategy/04-Create your value statement.mp426.93MB

02.Building an Integrated Online Marketing Plan/03-Define Your Target Customers/01-Identifying customer groups.mp410.14MB

02.Building an Integrated Online Marketing Plan/03-Define Your Target Customers/02-Creating a customer persona.mp411.42MB

02.Building an Integrated Online Marketing Plan/03-Define Your Target Customers/03-Measuring customer lifetime value.mp46.84MB

02.Building an Integrated Online Marketing Plan/03-Define Your Target Customers/04-Quantifying customer loyalty.mp410.85MB

02.Building an Integrated Online Marketing Plan/04-Research Find What Your Customers Want/01-Researching keywords to find audience needs and interests.mp411.9MB

02.Building an Integrated Online Marketing Plan/04-Research Find What Your Customers Want/02-Using Google Trends to find market trends and customer insights.mp48.62MB

02.Building an Integrated Online Marketing Plan/04-Research Find What Your Customers Want/03-Developing your initial plan.mp47.09MB

02.Building an Integrated Online Marketing Plan/04-Research Find What Your Customers Want/04-Using micromoments to create customers.mp410.43MB

02.Building an Integrated Online Marketing Plan/05-Clearly Identify Business Goals and Build Processes/01-Defining your marketing goals.mp416.54MB

02.Building an Integrated Online Marketing Plan/05-Clearly Identify Business Goals and Build Processes/02-Differentiating between acquisition and engagement.mp411.15MB

02.Building an Integrated Online Marketing Plan/05-Clearly Identify Business Goals and Build Processes/03-Understanding messaging and objectives.mp421.05MB

02.Building an Integrated Online Marketing Plan/06-Develop a Long-Term Marketing Plan/01-Understanding the purpose of content marketing.mp418.26MB

02.Building an Integrated Online Marketing Plan/06-Develop a Long-Term Marketing Plan/02-Planning content assets.mp49.22MB

02.Building an Integrated Online Marketing Plan/06-Develop a Long-Term Marketing Plan/03-Creating a long-term content calendar.mp412.31MB

02.Building an Integrated Online Marketing Plan/06-Develop a Long-Term Marketing Plan/04-Curating content.mp45.96MB

02.Building an Integrated Online Marketing Plan/07-Turn Cookies into Customers/01-Getting the big picture.mp48.26MB

02.Building an Integrated Online Marketing Plan/07-Turn Cookies into Customers/02-Retargeting visitors.mp414.11MB

02.Building an Integrated Online Marketing Plan/07-Turn Cookies into Customers/03-Designing effective landing pages.mp415.24MB

02.Building an Integrated Online Marketing Plan/07-Turn Cookies into Customers/04-Getting that email address.mp410.4MB

02.Building an Integrated Online Marketing Plan/07-Turn Cookies into Customers/05-Stopping the blast.mp413.97MB

02.Building an Integrated Online Marketing Plan/08-Measure and Modify Your Plan/01-Measuring the right things.mp412.81MB

02.Building an Integrated Online Marketing Plan/08-Measure and Modify Your Plan/02-Visualizing your measurement process.mp49.39MB

02.Building an Integrated Online Marketing Plan/08-Measure and Modify Your Plan/03-Developing a 360 customer profile.mp415.51MB

02.Building an Integrated Online Marketing Plan/09-Conclusion/01-Next steps.mp433.66MB

03.Learning Google Tag Manager/01-Introduction/01-Use Google Tag Manager GTM for all your web code tags.mp47.25MB

03.Learning Google Tag Manager/01-Introduction/02-Understanding Google Tag Manager.mp411.8MB

03.Learning Google Tag Manager/01-Introduction/03-Understanding the GTM hierarchy.mp49.74MB

03.Learning Google Tag Manager/01-Introduction/04-Server-side vs client-side tags explained.mp42.59MB

03.Learning Google Tag Manager/02-Work with Accounts and Containers/01-How to configure permissions and security in Google Tag Manager.mp410.32MB

03.Learning Google Tag Manager/02-Work with Accounts and Containers/02-Create an account and container.mp411.17MB

03.Learning Google Tag Manager/02-Work with Accounts and Containers/03-Install your first container.mp410.24MB

03.Learning Google Tag Manager/02-Work with Accounts and Containers/04-Install Google Tag Manager in WordPress.mp410.3MB

03.Learning Google Tag Manager/03-Using Built-in Tags/01-Efficiency bonus Google Analytics built-in tags.mp413.66MB

03.Learning Google Tag Manager/03-Using Built-in Tags/02-CrazyEgg and other built-in tags.mp410.01MB

03.Learning Google Tag Manager/04-Work with Variables/01-Understanding basic variables.mp49.6MB

03.Learning Google Tag Manager/04-Work with Variables/02-Utilize built-in variables.mp410.57MB

03.Learning Google Tag Manager/04-Work with Variables/03-Create custom variables.mp45.58MB

03.Learning Google Tag Manager/04-Work with Variables/04-Dynamic variables.mp410.6MB

03.Learning Google Tag Manager/04-Work with Variables/05-Incorporating custom JavaScript into GTM variables.mp48.69MB

03.Learning Google Tag Manager/05-Create Triggers/01-Understanding triggers.mp410.87MB

03.Learning Google Tag Manager/05-Create Triggers/02-Fire Google Analytics events using triggers.mp419.1MB

03.Learning Google Tag Manager/06-Control Versioning/01-Create versions and view publishing history.mp412.5MB

03.Learning Google Tag Manager/06-Control Versioning/02-Import and export configurations.mp47.4MB

03.Learning Google Tag Manager/07-Debug Your Tags/01-Using Preview and Debug modes.mp49.71MB

03.Learning Google Tag Manager/07-Debug Your Tags/02-Using WASP to debug.mp418.81MB

03.Learning Google Tag Manager/08-Use Custom HTML Tags/01-Understanding and using custom HTML tags.mp46.9MB

03.Learning Google Tag Manager/08-Use Custom HTML Tags/02-Understanding and using custom Image tags.mp45.6MB

03.Learning Google Tag Manager/08-Use Custom HTML Tags/03-Best practices for custom HTML tags.mp45.21MB

03.Learning Google Tag Manager/09-Conclusion/01-Learning more about Google Tag Manager.mp43.41MB

04.Digital Marketing Foundations/01-Introduction/01-Connecting with customers online.mp421.91MB

04.Digital Marketing Foundations/01-Introduction/02-What is digital marketing.mp49.5MB

04.Digital Marketing Foundations/01-Introduction/03-Getting started with digital marketing.mp415.27MB

04.Digital Marketing Foundations/02-The Digital Marketing Framework/01-The building blocks of digital marketing.mp414.85MB

04.Digital Marketing Foundations/02-The Digital Marketing Framework/02-The marketing funnel.mp413.38MB

04.Digital Marketing Foundations/02-The Digital Marketing Framework/03-The buyer journey.mp416.31MB

04.Digital Marketing Foundations/02-The Digital Marketing Framework/04-Creating a buyer journey map.mp418.54MB

04.Digital Marketing Foundations/03-Digital Marketing First Steps/01-Developing a marketing strategy.mp415.84MB

04.Digital Marketing Foundations/03-Digital Marketing First Steps/02-Defining your value proposition.mp423.22MB

04.Digital Marketing Foundations/03-Digital Marketing First Steps/03-Identifying your target market.mp422.63MB

04.Digital Marketing Foundations/03-Digital Marketing First Steps/04-Creating your persona.mp414.09MB

04.Digital Marketing Foundations/03-Digital Marketing First Steps/05-Establishing goals.mp415.26MB

04.Digital Marketing Foundations/03-Digital Marketing First Steps/06-Developing your KPIs.mp420.62MB

04.Digital Marketing Foundations/03-Digital Marketing First Steps/07-Drafting a one-page marketing plan.mp416.81MB

04.Digital Marketing Foundations/04-Digital Marketing Key Concepts/01-Digital marketing is persuasive.mp415.94MB

04.Digital Marketing Foundations/04-Digital Marketing Key Concepts/02-Digital marketing is data driven.mp415.06MB

04.Digital Marketing Foundations/04-Digital Marketing Key Concepts/03-How online analytics work.mp416.12MB

04.Digital Marketing Foundations/04-Digital Marketing Key Concepts/04-Capturing key insights.mp416.38MB

04.Digital Marketing Foundations/04-Digital Marketing Key Concepts/05-Connecting with your customer.mp419.77MB

04.Digital Marketing Foundations/05-Digital Marketing Hub and Spokes/01-Understanding your online presence.mp421.26MB

04.Digital Marketing Foundations/05-Digital Marketing Hub and Spokes/02-Deciding on a marketing channel.mp412.57MB

04.Digital Marketing Foundations/05-Digital Marketing Hub and Spokes/03-The power of messaging.mp421.65MB

04.Digital Marketing Foundations/05-Digital Marketing Hub and Spokes/04-Creating lean messaging.mp417.73MB

04.Digital Marketing Foundations/05-Digital Marketing Hub and Spokes/05-How to prioritize in marketing.mp412.57MB

04.Digital Marketing Foundations/06-Digital Marketing with Your Website/01-Optimizing your website.mp421.67MB

04.Digital Marketing Foundations/06-Digital Marketing with Your Website/02-Investing in copywriting.mp423.43MB

04.Digital Marketing Foundations/06-Digital Marketing with Your Website/03-Building landing pages that convert.mp420.43MB

04.Digital Marketing Foundations/07-Digital Marketing with SEO/01-What is SEO.mp417.82MB

04.Digital Marketing Foundations/07-Digital Marketing with SEO/02-Essential SEO techniques.mp424.09MB

04.Digital Marketing Foundations/07-Digital Marketing with SEO/03-Evaluating local SEO.mp421.34MB

04.Digital Marketing Foundations/08-Digital Marketing with Paid Channels/01-Introduction to paid advertising.mp421.99MB

04.Digital Marketing Foundations/08-Digital Marketing with Paid Channels/02-Identifying the value of a customer.mp421.2MB

04.Digital Marketing Foundations/08-Digital Marketing with Paid Channels/03-Deciding when to pay to advertise.mp418.25MB

04.Digital Marketing Foundations/08-Digital Marketing with Paid Channels/04-Budgeting for paid marketing.mp420.81MB

04.Digital Marketing Foundations/08-Digital Marketing with Paid Channels/05-Creating your first paid campaign.mp417.93MB

04.Digital Marketing Foundations/09-Digital Marketing with Social Media/01-The value of social media marketing.mp416.24MB

04.Digital Marketing Foundations/09-Digital Marketing with Social Media/02-Getting started with social media.mp419.04MB

04.Digital Marketing Foundations/09-Digital Marketing with Social Media/03-Deciding on a platform.mp415.3MB

04.Digital Marketing Foundations/09-Digital Marketing with Social Media/04-Building and leveraging followers.mp420.24MB

04.Digital Marketing Foundations/10-Digital Marketing with Email/01-The power of email marketing.mp419.85MB

04.Digital Marketing Foundations/10-Digital Marketing with Email/02-Developing an email marketing plan.mp420.18MB

04.Digital Marketing Foundations/10-Digital Marketing with Email/03-Dealing with email fatigue.mp412.18MB

04.Digital Marketing Foundations/10-Digital Marketing with Email/04-Measuring the success of email.mp419.89MB

04.Digital Marketing Foundations/10-Digital Marketing with Email/05-Tools to launch successful campaigns.mp411.44MB

04.Digital Marketing Foundations/11-Digital Marketing with Video/01-The impact of video marketing.mp410.13MB

04.Digital Marketing Foundations/11-Digital Marketing with Video/02-Getting started with video marketing.mp423.2MB

04.Digital Marketing Foundations/12-11 Analytics Skills/01-Deciding what to track.mp423.26MB

04.Digital Marketing Foundations/12-11 Analytics Skills/02-Generating reports.mp411.88MB

04.Digital Marketing Foundations/12-11 Analytics Skills/03-Campaign tagging.mp419.56MB

04.Digital Marketing Foundations/13-Additional Marketing Channels/01-Digital marketing Influencer marketing.mp424.32MB

04.Digital Marketing Foundations/13-Additional Marketing Channels/02-Digital marketing Automation.mp420.77MB

04.Digital Marketing Foundations/14-Trends to Watch/01-Trends to watch Interactivity.mp412.03MB

04.Digital Marketing Foundations/14-Trends to Watch/02-Trends to watch Chatbots.mp416.25MB

04.Digital Marketing Foundations/14-Trends to Watch/03-Trends to watch Artificial intelligence.mp413.12MB

04.Digital Marketing Foundations/15-Conclusion/01-Continue learning digital marketing.mp48.34MB

05.SEO Foundations/01-Introduction/01-Leveraging the power of search to accomplish your business goals.mp429.15MB

05.SEO Foundations/02-Overview of SEO/01-What is search engine optimization SEO.mp430.39MB

05.SEO Foundations/02-Overview of SEO/02-Reading search engine result pages.mp415.71MB

05.SEO Foundations/02-Overview of SEO/03-Setting SEO expectations.mp422.43MB

05.SEO Foundations/02-Overview of SEO/04-How SEO affects your business.mp421.34MB

05.SEO Foundations/03-Keywords The Foundation of SEO/01-Why you need a keyword-research plan.mp416.47MB

05.SEO Foundations/03-Keywords The Foundation of SEO/02-How to research keywords.mp422.06MB

05.SEO Foundations/03-Keywords The Foundation of SEO/03-Tools to help you analyze keywords.mp49.69MB

05.SEO Foundations/03-Keywords The Foundation of SEO/04-Understanding keyword attributes.mp413.11MB

05.SEO Foundations/03-Keywords The Foundation of SEO/05-Understanding keyword distribution.mp410.04MB

05.SEO Foundations/03-Keywords The Foundation of SEO/06-Ongoing keyword evaluation.mp418.83MB

05.SEO Foundations/04-Content Optimization How Search Engines and People View Web Pages/01-Understanding content optimization.mp417.05MB

05.SEO Foundations/04-Content Optimization How Search Engines and People View Web Pages/02-Optimizing site structure.mp424.06MB

05.SEO Foundations/04-Content Optimization How Search Engines and People View Web Pages/03-Optimizing textual page elements.mp425.09MB

05.SEO Foundations/04-Content Optimization How Search Engines and People View Web Pages/04-Optimizing nontext components of a webpage.mp412.53MB

05.SEO Foundations/04-Content Optimization How Search Engines and People View Web Pages/05-Optimizing for personalized search.mp422.88MB

05.SEO Foundations/05-Content Optimization Technical SEO/01-Interpreting the code behind webpages.mp414.09MB

05.SEO Foundations/05-Content Optimization Technical SEO/02-Understanding how search engines index content.mp423.3MB

05.SEO Foundations/05-Content Optimization Technical SEO/03-Working with canonical URLs and redirects.mp426.26MB

05.SEO Foundations/05-Content Optimization Technical SEO/04-Leveraging microformats.mp426.16MB

05.SEO Foundations/05-Content Optimization Technical SEO/05-Working with server-side factors.mp425.49MB

05.SEO Foundations/05-Content Optimization Technical SEO/06-Using Google Search Console.mp417.89MB

05.SEO Foundations/06-Long-Term Content Planning/01-Overview of long-term content strategies.mp419.03MB

05.SEO Foundations/06-Long-Term Content Planning/02-Plan a successful content strategy and avoid common mistakes.mp435.11MB

05.SEO Foundations/06-Long-Term Content Planning/03-Understanding different types of content.mp431.62MB

05.SEO Foundations/06-Long-Term Content Planning/04-Getting ideas for content.mp424.33MB

05.SEO Foundations/06-Long-Term Content Planning/05-Working with an editorial calendar.mp47.52MB

05.SEO Foundations/06-Long-Term Content Planning/06-Promote your content with social media.mp431.33MB

05.SEO Foundations/06-Long-Term Content Planning/07-Measuring content performance.mp433.76MB

05.SEO Foundations/07-Link-Building Strategies/01-Understanding the importance of links.mp436.02MB

05.SEO Foundations/07-Link-Building Strategies/02-Building internal links.mp418.84MB

05.SEO Foundations/07-Link-Building Strategies/03-Building external links.mp435.53MB

05.SEO Foundations/07-Link-Building Strategies/04-Finding link-building opportunities.mp49.89MB

05.SEO Foundations/08-Measuring SEO Effectiveness/01-Measuring SEO performance.mp432.46MB

05.SEO Foundations/08-Measuring SEO Effectiveness/02-Analyzing keywords.mp48.04MB

05.SEO Foundations/08-Measuring SEO Effectiveness/03-Analyzing links.mp49.68MB

05.SEO Foundations/09-Ecommerce Local and Mobile SEO Considerations/01-Understanding SEO and ecommerce.mp416.42MB

05.SEO Foundations/09-Ecommerce Local and Mobile SEO Considerations/02-Understanding local SEO.mp417.73MB

05.SEO Foundations/09-Ecommerce Local and Mobile SEO Considerations/03-Understanding mobile SEO.mp417.96MB

05.SEO Foundations/10-Conclusion/01-Determining your next steps.mp49.99MB

06.Content Marketing Foundations/01-Introduction/01-What is content marketing.mp431.88MB

06.Content Marketing Foundations/02-Creating a Content Strategy/01-Setting strategic goals.mp426.01MB

06.Content Marketing Foundations/02-Creating a Content Strategy/02-Defining your audience.mp419.88MB

06.Content Marketing Foundations/03-Choosing the Right Topics/01-Finding relevant topic ideas.mp426.33MB

06.Content Marketing Foundations/03-Choosing the Right Topics/02-Organizing topics into categories.mp420.2MB

06.Content Marketing Foundations/04-Producing Content/01-Tips for successful storytelling.mp427.42MB

06.Content Marketing Foundations/04-Producing Content/02-Selecting the right type of content.mp422.52MB

06.Content Marketing Foundations/05-Optimizing Content/01-Formatting content for a frictionless experience.mp428.65MB

06.Content Marketing Foundations/05-Optimizing Content/02-Formatting content for distribution.mp415.64MB

06.Content Marketing Foundations/06-Distributing Content/01-Promoting with owned and shared media.mp420.97MB

06.Content Marketing Foundations/06-Distributing Content/02-Promoting with earned and paid media.mp425.7MB

06.Content Marketing Foundations/07-Integrating Content/01-Integrating content across departments.mp421.1MB

06.Content Marketing Foundations/07-Integrating Content/02-Repurposing content to earn more benefits.mp422.83MB

06.Content Marketing Foundations/08-Measuring Content/01-Attributing content actions to results.mp424.72MB

06.Content Marketing Foundations/09-Innovating with Content/01-Conveying thought leadership with content.mp425.97MB

06.Content Marketing Foundations/09-Innovating with Content/02-The key to the quality versus quantity debate.mp427.66MB

06.Content Marketing Foundations/09-Innovating with Content/03-Experimenting beyond best practices.mp426.04MB

06.Content Marketing Foundations/10-Conclusion/01-Staying updated on content marketing.mp410.85MB

07.Marketing Attribution and Mix Modeling/01-Introduction/01-Measuring marketing performance.mp410.57MB

07.Marketing Attribution and Mix Modeling/02-Multi-touch Attribution Models/01-Last-click attribution The default model.mp44.28MB

07.Marketing Attribution and Mix Modeling/02-Multi-touch Attribution Models/02-Time decay and conversion lags.mp46.67MB

07.Marketing Attribution and Mix Modeling/02-Multi-touch Attribution Models/03-Linear attribution Treating all touches equally.mp45.09MB

07.Marketing Attribution and Mix Modeling/02-Multi-touch Attribution Models/04-First-click models From awareness to acquisition.mp46.38MB

07.Marketing Attribution and Mix Modeling/02-Multi-touch Attribution Models/05-Position-based models and assigning credit.mp45.13MB

07.Marketing Attribution and Mix Modeling/02-Multi-touch Attribution Models/06-Data-driven attribution and machine learning.mp45.47MB

07.Marketing Attribution and Mix Modeling/02-Multi-touch Attribution Models/07-Click windows and view-through conversions.mp48.1MB

07.Marketing Attribution and Mix Modeling/03-Marketing Mix Modeling/01-Before and after an event Trend analysis.mp412.72MB

07.Marketing Attribution and Mix Modeling/03-Marketing Mix Modeling/02-Linear regression with a single variable.mp416.01MB

07.Marketing Attribution and Mix Modeling/03-Marketing Mix Modeling/03-Variables with positive and negative correlations.mp419.46MB

07.Marketing Attribution and Mix Modeling/03-Marketing Mix Modeling/04-Multivariable regression Building your marketing mix model.mp440.17MB

07.Marketing Attribution and Mix Modeling/03-Marketing Mix Modeling/05-Feature transformation with diminishing returns and adstocks.mp433.47MB

07.Marketing Attribution and Mix Modeling/03-Marketing Mix Modeling/06-Statistical tests to validate your models accuracy.mp444.28MB

07.Marketing Attribution and Mix Modeling/04-Incrementality and AB Testing/01-AB testing for statistical significance.mp47.39MB

07.Marketing Attribution and Mix Modeling/04-Incrementality and AB Testing/02-Bandit testing Optimizing for results over accuracy.mp410.24MB

07.Marketing Attribution and Mix Modeling/04-Incrementality and AB Testing/03-Geo and lift testing to prove incrementality.mp46.1MB

07.Marketing Attribution and Mix Modeling/04-Incrementality and AB Testing/04-How did you hear about us Surveys and panel studies.mp44.86MB

07.Marketing Attribution and Mix Modeling/04-Incrementality and AB Testing/05-Working with multiple attribution methods.mp47.22MB

07.Marketing Attribution and Mix Modeling/05-Conclusion/01-Continuing to improve your model accuracy.mp46.34MB

08.Learning to Write Marketing Copy/01-Introduction/01-Becoming a great copywriter.mp418.87MB

08.Learning to Write Marketing Copy/01-Introduction/02-Using the exercise files.mp46.47MB

08.Learning to Write Marketing Copy/01-Introduction/03-What you should know.mp415.27MB

08.Learning to Write Marketing Copy/02-Overview of Marketing Copywriting/01-What is copywriting.mp421.36MB

08.Learning to Write Marketing Copy/02-Overview of Marketing Copywriting/02-Types of marketing copywriting.mp425.16MB

08.Learning to Write Marketing Copy/02-Overview of Marketing Copywriting/03-Preparing yourself to write copy.mp419.14MB

08.Learning to Write Marketing Copy/02-Overview of Marketing Copywriting/04-Overview of the course project.mp411.74MB

08.Learning to Write Marketing Copy/03-Writing Copy/01-Assembling your tools.mp419.8MB

08.Learning to Write Marketing Copy/03-Writing Copy/02-Creating the plan.mp415.41MB

08.Learning to Write Marketing Copy/03-Writing Copy/03-Freewriting to get ideas down.mp423.92MB

08.Learning to Write Marketing Copy/03-Writing Copy/04-Writing the first draft.mp411.66MB

08.Learning to Write Marketing Copy/03-Writing Copy/05-Observing general rules.mp419.6MB

08.Learning to Write Marketing Copy/03-Writing Copy/06-Polishing the draft.mp422.41MB

08.Learning to Write Marketing Copy/03-Writing Copy/07-Writing a headline.mp425.59MB

08.Learning to Write Marketing Copy/03-Writing Copy/08-Testing your headlines.mp49.72MB

08.Learning to Write Marketing Copy/03-Writing Copy/09-Selling the page.mp411.87MB

08.Learning to Write Marketing Copy/03-Writing Copy/10-Rewriting existing copy.mp423.63MB

08.Learning to Write Marketing Copy/03-Writing Copy/11-Using typography effectively.mp426.01MB

08.Learning to Write Marketing Copy/04-Writing for Various Media/01-Structuring for print.mp418.16MB

08.Learning to Write Marketing Copy/04-Writing for Various Media/02-Structuring for online.mp414.93MB

08.Learning to Write Marketing Copy/04-Writing for Various Media/03-Writing copy for a webpage.mp417.08MB

08.Learning to Write Marketing Copy/04-Writing for Various Media/04-Writing copy for a product description.mp418.71MB

08.Learning to Write Marketing Copy/04-Writing for Various Media/05-Writing copy for social media.mp417.9MB

08.Learning to Write Marketing Copy/05-Conclusion/01-Setting an editorial calendar.mp420.11MB

08.Learning to Write Marketing Copy/05-Conclusion/02-Managing brand voice.mp428.02MB

08.Learning to Write Marketing Copy/05-Conclusion/03-Taking copywriting to the next level.mp418.42MB